A visual history of the Mac

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A visual history of the Mac: 30 years in 33 photos. Read the complete story here.

This ad is now considered a watershed event and a masterpiece in advertising, and is widely regarded as one of the most memorable and successful American television commercials of all time. Contrary to popular belief, it was aired twice (not once). It was first aired on December 15 1983 at 1 a.m. on a single channel in Twin Falls Idaho, so it could qualify for the 1984 advertising awards.

Official air-date: 22 January 1984 (during 3rd Quarter of Super Bowl XVIII)