Big Cat-Small Cat, the Whiskas Campaign by George Logan

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For a Whiskas cat food ad campaign titled “Little Big Cat,” domestic house cats have been digitally manipulated by retoucher Tony Swinney to look as if they are big cats in the wild using images by photographer George Logan. The campaign’s slogan is “Feeding your cat’s instincts.”

Advertising Agency: Abbott Mead Vickers BBDO, UK
Executive Creative Director: Paul Brazier
Art Directors: Andy Clough, Sonny adorjan
Copywriters: Diccon Driver, Richard McGrann, Milo Campbell
Art Director: Alan Wilson
Photographer: George Logan
Retoucher: Tony Swinney
Published: April 2013