It is evident that people are hungry to learn about China. People are keen to be able to communicate with the 1.3 billion people. Yet there is not much out there to enable them to do so. Whilst the entire Chinese population is learning English, it is time for us to really comprehend this complex economy and society with our own eyes and judgment. Knowing their language is the first baby step but a crucial one.
The real agenda behind this project is to bridge the gap between the East and the West.
I want to give the West a real understand and knowledge so that people can understand China and appreciate Chinese culture via their own eyes rather than layers of packaging, manipulation or loss in translation.
Chineasy will become the first step for anyone in the world who wants to understand China, Chinese culture and its language. It is educational, social, cultural and inspirational. I am demonstrating the beauty of this deep and broad culture with a modern interpretation by creating sleek modern design. For me it is also an arts project, as I grew up in an artistic family. I am connecting the dots–bringing me back to my artistic upbringing, and connecting my life journey of being in both the East and the West.