Cravendale Catnapped

Fans of Wieden + Kennedy’s Cravendale ad Cats With Thumbs will be delighted to hear that the brand has this week released a follow-up, which sees Bertrum Thumbcat plotting to brainwash all the milkmen…

The ad is directed by Traktor, and sees Bertrum and his team of catnappers using their opposable thumbs to kidnap milkmen and convert them to their cause.

There is also a cute online application of the ad on Facebook, which allows you to sign up your own cat to Bertrum’s cause. Play along here.

Agency: Wieden + Kennedy London
ECDs: Tony Davidson, Kim Papworth
Creative directors: Sam Heath, Chris Groom
Creatives: Hollie Walker, Freddie Powell
Production company: Partizan
Director: Traktor
Post: MPC