Haywire is a podcast for the business community that invites leaders to share their experiences on the show. But think of it more as an entrepreneurial fireside chat over beers. One half of the Haywire partnership is the former CEO of Ellis Lab, AKA the dudes who created ExpressionEngine. Since we’re major EE nerds, we were super stoked to be working with them.
Because the company vision was so personal we really wanted the brand to feel personable. We accomplished this with handwritten type, which was exciting for us since we don’t get many leads for custom lettering. The custom script brings a handmade feel to the brand that echoes the nature of the company. Borrowing conceptually from the company name, the single stroke weight of the lettering illustrates a “wire” script.