Horn Please: Indian Truck Art

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Horn Please is a documentary that encapsulates various aspects of an age-old folk art form of India — the Truck Art, an art form that makes journeys through the dusty highways of India, incredible in more ways than one. With a kaleidoscope of bright paints, motifs, typography and some unique couplets, these Indian trucks take you on a rather colourful journey of diverse cultures and beliefs of the country. The designs painted on the trucks do not merely stand for aesthetic purposes, but they also attempt to depict religious, sentimental, and emotional viewpoints of the people related to the truck industry.

This documentary focuses on the origin of truck art and its evolution since then. And also how it influences not just the world of art, but also the lives of its artists and the truckers who interact with it on a daily basis. Largely, it investigates on whether the once-accepted type of art as a unique form of expression, will survive the test of time in this era of capitalism.

The title of the documentary — Horn Please — is derived from a message seen behind each and every truck in India. It is a signal for the vehicles behind the trucks to blow the horn before overtaking. The sheer exposure of the signage has led it to become a popular phrase among Indians.