Jule Waibel for Bershka

Jule Waibel is a german designer based in London and Stuttgart.
She studied product design at the german University of Applied Sciences (HfG Schwäbisch Gmünd) graduating in 2011.
That same year she moved to London where she studied for an MA in Design Products at the Royal College of Art graduating in 2013.
During this time, together with her two brothers, she founded VIOVIO ltd. a clothing and lifestyle label, where she works as a fashion designer and art director.
Jule´s work is influenced by the geometry and simplicity of the Bauhaus. She playfully combines objects, fashion, performance with a strong focus on geometric shapes, transformation and aesthetics.