Lavazza Calendar: The Best Photos 1993-2012


2012 The Lavazzers / Albert Watson (one of 12 ‘Lavazzers’ of this year).

The Lavazzers is the name of the twentieth edition of the Lavazza Calendar, which reunites 12 masters of photography that helped to make it such a success over the years: Erwin Olaf, Thierry Le Gouès, Miles Aldridge, Marino Parisotto, Eugenio Recuenco, Elliott Erwitt, Finlay MacKay, Mark Seliger, Annie Leibovitz, Albert Watson, David LaChapelle, Ellen von Unwerth.


2011: Falling in Love in Italy / Mark Seliger

Title: Falling in love in Italy is easy. The beauty of the landscapes, the mild climate, or the charm of the local architecture, suggests the noblest of sentiments: and this is the theme of the Lavazza calendar 2011: an intense journey through photographs, recounted in a witty and surreal tone by the American photographer Mark Seliger. The Set: Capri, Naples, Verona, Tuscany, Venice, Florence.

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2010: The Italian Espresso Experience / Miles Aldridge

The star of the Lavazza calendar 2010, The Italian Espresso Experience, is Italian music. This pop and upbeat calendar has been produced by the influential British photographer Miles Aldridge, who has taken 7 memorable shots. The Set: Rome.


2009: The Italian Espresso Experience / Annie Leibovitz

For the Lavazza calendar 2009, Annie Leibovitz interprets the Italian style with seven images. This spectacular journey is a tribute to the ‘Bel Paese’, celebrating fashion, art, cuisine, seduction, cinema and history. This itinerary is guided by a cup of Lavazza espresso, the iconic emblem of the Italian lifestyle around the world. The Set: Rome.

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2008: The Most Majestic Espresso Experience / Finlay MacKay

Through seductive glances and sumptuous backdrops, the queens of the Lavazza calendar 2008 beckon us to their courts for a real majestic experience. Every respectable queen has her king, and the king of the calendar is Lavazza espresso. The Set: Milan.


2007: The Most Incredible Espresso Experience / Eugenio Recuenco

Set in a lawless city, sensual superheroines made unstoppable by Lavazza coffee are the subject of Eugenio Recuenco calendar. The masterful use of light and color makes every shot of the 2007 calendar very suggestive. The Set: Madrid.

Ellen Von Unwerth - Lavazza Calendar 2006 - January-February A ct

2006: The First Class Espresso Experience / Ellen von Unwerth

Women, travel, dreams. After the 1995 Lavazza Calendar, Ellen von Unwerth signed onto the Lavazza calendar 2006. Her attention is dedicated to travel when the skies were restricted to a select few, and the imagination was full of exotic paradises, cocktails and coffee, smiles and expectations. The set: Paris

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2005: Espress Yourself / Erwin Olaf

For the 2005 calendar, Lavazza turns to the lens of Erwin Olaf. The Dutch photographer creates a dreamy world inspired by the circus, revolving around shades of red and white, for an entertaining and surreal account of the relationship between men and women. The Set: AMsterdam


2004: Mission to Espresso / Thierry Le Gouès

For the 2004 calendar, the photographer Le Gouès — re-creates a world made of coffee and sugar, freely inspired by pop and science fiction imagination of the ‘60s and ‘70s. Espresso cups are launched into orbit and the intergalactic voyage leads us to discover a physical and mental space beyond our fantasy. The Set: Paris


2003: Espresso and Glamour / Jean-Baptiste Mondino

The Lavazza 2003 calendar is shot by Jean-Baptiste Mondino. The concepts are Italianness and cosmopolitism, perfectly combined in the popular “crest” image, conveying all the vitality, the irony but above all the glamour of the brand. The Set: Paris

David LaChapelle - Lavazza Calendar 2002_01

2002: Espresso and Fun / David LaChapelle

In 2002, the Lavazza calendar is produced in color for the very first time since its inception. This radical change bears the signature of an internationally famous photographer who is also known as “the king of contemporary photographic pop art”: David LaChapelle. The Set: Malibu


2001: Friends and More / Martine Franck and Richard Kalvar

Friendship & life stories are the theme of 2001 calendar. A cup of coffee seen, through the introspective lenses of two great photo-reporters from Magnum Photos: Martine Franck and Richard Kalvar. The Set: Paris

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2000: Families / Elliott Erwitt

With the new millennium the calendar proposes an original account inof images exploring the theme of European families, signed by the timeless style of Elliott Erwitt. All the scenes revolve around the everyday life routine. The Set: Milan and Portugal


1999: The Sensual World of Coffe / Elliott Erwitt

Born in Paris in 1928 to Russian parents. In 1939 he moved to the United States, where he studied photography and cinema. In 1950, Erwitt began working as a professional freelance photographer, producing work for the press and the world of advertising, before joining Magnum Photos. In the 1970s, he also began shooting adverts and documentaries. The Set: Cadaqués, Addis Abeba, Colombia, Delhi, Connecticut, Paris, Tokio, Moscow


1998: Elisir d’Amore / Marino Parisotto

For calendar number 6 the photographer Marino Parisotto chose the title of the famous opera by Donizetti to allude to the many personalities of coffee: passion, romanticism, drama, poetry. The subjects often underscore the “masculinity” of the beverage with the presence of iconic and statuary male figures. The Set: Palermo


1997: The Two Soul of Coffee / Albert Watson

In 1997, the calendar was entrusted to the camera of Albert Watson, who decides to represent “the two souls of coffee”. Coffee combines sweetness and warmth, with strength and vigor. The photographer captures the spirit of coffee, entrusting its representation to the dual significance of the woman who is angelic in some cases and a devil in others.


1996: Ferdinando Scianna

In 1996 the warm, Mediterranean style is the atmosphere created by Ferdinando Scianna’s shots, classically Italian settingsspots, mixed with the sensual pleasures of coffee. The exceptional testimonial and perfect interpreter of these atmospheres is Maria Grazia Cucinotta. The Set: Fasano, Martinafranca


1995: Ellen Von Unwerth

For 1995, the company’s centennial year, Lavazza turns to a young German photographer who is making a worldwide name for herself. The style of former model Ellen Von Unwerth, a pupil of Helmut Newton, shows the same power and drive of her maestro. Her eroticism is interpreted with irony and glamour, playing on the seductiveness of coffee. The star of her calendar is model Carla Bruni. Von Unwerth also shoot the 2006 Calendar. The Set: Paris


1994: Helmut Newton

Helmut Newton was again selected by Lavazza to be the photographer for the 1994 calendar. Newton’s photographs, shot in Monte Carlo, have a powerful impact, that express passion and energy. The Set: Monte Carlo


1993: Helmut Newton

For the 1993 calendar, Lavazza chose master photographer Helmut Newton. His style was perfect for conveying the passion for coffee. Newton’s photographs, shot in Paris, have a powerful impact, conveying passion, eroticism and vitality. The Set: Paris