MailChimp Logo Redesign

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When Ron from Mail Chimp contacted me – Jessica Hische says – about helping them out on a logo revise I was totally tickled pink. Mail Chimp has been a wonderful supporter of the design community and I’ve been a happy user of their service for years. They didn’t want to do a massive overhaul, they just wanted to give their current mark a facelift—one of those classy facelifts that make your friends ask you if you’ve been sleeping better lately or lost some weight because you look like a more vivacious version of yourself and not like a different person. Overall the weight was lightened, the vector drawing improved, and letterforms were revised for legibility, especially at small sizes. The end result is something new and fresh, more refined but just as playful.