The Limousine by Myriam Meloni

Finalist at the last Sony World Photo Awards, this project of Miryam Meloni talks about a luxury emblem. Used to transport politicians and rock stars in the ’80s, nowadays the limousine turned into an icon of the Argentinean popular culture. Brides in their white dresses, starlets television, fifteen years old celebrating their birthdays, and future husbands: they all share the same sensation of sitting one night on an electric blue Ford Fairlane from 1972. “Limousine porteña,” explores a limited space in which many diverse things can happen. Between drunken, striptease, tears and laughter, the limousine is transformed into the scenario of ordinary people that use the dark tinted windows to release their fantasies and their transgression, under the curiosity of passersby. Buenos Aires, Argentina, 2011.

Myriam says: “One year ago I met Jhonni, driver and owner of an electric blue limousine in Buenos Aires. This 40-year-old Colombian, previously a tennis coach and gym owner, left it all behind when he had the chance to buy this 1972 Ford Fairlane. From its eight seats, four doors and cream leather interior, Jhonni has added a table, a hefty sound system and a horn that simulates the sound of a mewling cat. For the last ten years Jhonni has offered his services for birthday parties, bachelorette parties, wedding celebrations or simply city tours.

I started taking pictures of people who rented the limo, attracted by the desire to explore a limited space in which many diverse things can happen. A luxury emblem used to transport politicians and rock stars in the 80’s, nowadays the limousine turned into an icon of popular culture.

Among drunken, strippers, tears and laughs, the limousine is transformed into the scenario of ordinary people that use the dark tinted windows to release their fantasies and their transgression, under the curiosity of passersby.”